How to Stage an SF Condo vs. a Single-Family Home
Staging isn't just fluff. It's psychology. It's storytelling. And in San Francisco, where condos and single-family homes attract totally different buyer mindsets, staging needs to flex accordingly. Walked into condos that felt like sleek hotel suites and homes that whispered "raise your kids here." So if you're prepping a property for the market, here's how to tailor your staging room-by-room, depending on the type of space you're working with.
Living Room
In a condo, the living room is often part of an open-plan layout, so you're staging for flow and function. Think clean lines, neutral tones, and a few pops of personality — maybe a bold art piece or a sculpture. You want buyers to imagine entertaining friends without bumping elbows. For single-family homes, though, it's all about warmth. Layer in textures: a chunky knit throw, soft lighting, maybe even a vintage record player in the corner. You're selling the feeling of home, not just square footage.
Kitchen:
Condos tend to have compact kitchens, so staging here is about maximizing perceived space. Clear the counters, add a small herb garden, and maybe a cookbook open to a photogenic page. In single-family homes, you can lean into the "family chef" fantasy — a bowl of lemons, a rustic cutting board, even a fresh loaf of sourdough if you're feeling extra. The goal? Make it smell like possibility.
Bedroom
Condo bedrooms should feel like a retreat — minimal, calming, hotel-esque. Think crisp bedding, a small desk nook, and blackout curtains whispering, "you'll sleep like a baby here." In a single-family home, the bedroom is more personal. Add layers: books on the nightstand, a cozy reading chair, maybe even a framed photo (just not too personal). You want buyers to feel like they could move in tonight and feel at peace.
Bonus Spaces
Condos might have a balcony or shared amenities — stage those with intention. A bistro table, a plant wall, even a yoga mat can help buyers picture their lifestyle. Single-family homes often have garages, attics, or backyards. Clean them up, light them well, and give them purpose. A garage with a workbench says "weekend projects," while a backyard with string lights says "summer BBQs."
At the end of the day, staging isn't about perfection — it's about connection. Whether you're working with a sleek condo or a home, the goal is to help buyers feel something. A little mood, a little magic, and a whole lot of intention go a long way. Lean into the space's vibe, and don't be afraid to break a few "rules" if it means telling a better story.
